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Corporate
Office
Sulphur
Springs, Texas
903-885-0829
Steve
Shing
Vice-President
of Marketing and Trade Relations
Ext.
235
Sulphur
Springs Distribution Center
Sulphur
Springs, Texas
903-885-7621
Howard
Stroud
Director of
Merchandising and Purchasing
Ext. 357
Tracey Ballard
Promotions
Manager
Ext. 209
Lisa
Highfield
Purchasing Assistant
Ext.
237
Fred
Miller
Food
Service Manager
Ext. 302
Pat
Goggans
Category Manager
- Snacks and Confections
Ext. 238
Carole
Wilks
Category Manager
- Cigarettes, Cigars, and Tobacco Products
Ext. 348
Tony
Chitwood
Category Manager
- Dry Groceries
Ext. 241
Teresa
Reynolds
Category Manager
- Water, Juices, Pet Food, Cups, Paper
Ext. 239
Jeff
Speicher
Category Manager - Frozen and Refrigerated, Store Supplies
Ext. 240
Mary Morgan
Category Manager
- HBC, Hardware/Houseware, Toys, Novelties
Ext. 242
San
Antonio Distribution Center
San Antonio , Texas
210-533-1281
Roger
Boehme
Purchasing
Manger
Ext. 238
Minerva
Longoria
Buyer/Merchandiser
Ext.
235
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The Advantage
The Advantage is a quarterly publication for maximizing profits and
achieving a competitive Advantage in the retail market place. The
Advantage is divided into three monthly sections for each quarter,
and a deli-fast foods section. Retailers are afforded the opportunity
to pre-book seasonal and holiday products and other promotional floor
shippers, counter units, and items offered by the vendors with deep
discounts. Each monthly section is limited to 30-35 surveys. This
even distribution of promotional opportunities allows the retailer
to effectively manage a quarterly promotional schedule months in advance.
For more information contact Howard
Stroud, Director of Merchandising and Purchasing.
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Food Service Programs
The Program
Deli-Fast Foods™ offers the customers of Grocery Supply Company the opportunity
to be a part of a branded program that is designed to support the customer,
as well as offering manufacturer rebates to the retailers. To meet the
ever changing market trends, Deli-Fast Foods™ has a chicken shop, a hamburger
shop, and a sub sandwich shop. No franchise fees, no royalties, and no
advertising fees have made the “Always Good, Always Fresh Deli-Fast Foods™”
a popular choice with Grocery Supply Company customers. On-site training,
customized menus, operational manual, logo merchandising, and product
support are just a few of the advantages of the “Always Good, Always Fresh
Deli-Fast Foods™” brand.
A full
line of “Always Good, Always Fresh Deli-Fast Foods™” logo items are available
to our customers. Hats, shirts, bags, cups, boxes, indoor and outdoor
signs, and a full service kiosk are part of the deli-fast foods logo program
offered. For more information contact Fred
Miller, Food Service Manager.
Advantages
- Branded
Image
- Logo
Support Material
- No Franchise
Fees
- No Advertising
Fees
- No Royalties
- Manufacturer
Rebate Monies
- On-Site
Training
- Control
Spoilage and Shrink
- Customized
Menu to Meet Your Demographics
- Ongoing
Development for New Products
- Operational
Manual
- Kiosks...
Three Sizes Available
Branded
Images
- Deli-Fast
Foods™ Chicken Shop
- Deli-Fast
Foods™ Hamburger Shop
- Deli-Fast
Foods™ Sub Sandwich Shop
- Deli-Fast
Foods™ Pastry Shop
- Deli-Fast
Foods™ Pizza Shop
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Fleet Graphics
The Grocery
Supply Company Fleet Advertising Program is designed to offer our
manufacturer partners an opportunity to advertise their products in
a unique and effective manner. Trailer space can be leased up to a
three year term creating product awareness in a cost efficient manner.
Each graphic image is produced on 3M Scotchlite reflective film to
give your product the most impressions both day and night. The high
resolution graphic will occupy a 75" x 264" area on both sides of
the trailer. For more information, contact Steve
Shing.
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Golf Tournament
Grocery
Supply Company and GSC Enterprises, Inc., hosts an annual golf tournament
in the Dallas-Fort Worth area that benefits many needy organizations.
Check with your appropriate Category Manager or contact Steve
Shing for more information on how you and your company can be
a part of this charitable event in the future.
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Incentive Travel
The Retail Customer Marketing
Incentive Program is especially designed for our valued
customers and for participating brokers, and suppliers who sponsor
the program. This concept is geared for more case movement through
our distribution centers for you as a supplier/sponsor with the travel
destination becoming a byproduct. This program is an innovative approach
in the food distribution industry. Suppliers realize dramatic sales
increases during the promotional period. In supporting this program,
retailers are motivated to promote the sponsor's products in a number
of positive merchandising ways during the promotional period. The
suppliers are invited to become trip sponsors and join our customers
and Grocery Supply Company management people on trips. Some exciting
destinations visited in the past include: Ireland, Hawaii, Switzerland,
Rome, Hong Kong, an Alaskan Cruise, Acapulco, Cancun, Rio de Janeiro
and others. The Retail Customer Marketing
Incentive Program helps increase
case movement, produce greater sales, and provides greater profits,
with and exciting trip destination as a bonus. It is mutually good
business for all! For more information, contact a GSC Buyer/Merchandiser.
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Marketplace
Each year,
Grocery Supply Company hosts an annual trade show, the Marketplace.
The Marketplace offers ourselves, our vendors, and our retailers an
opportunity to identify new market opportunities, new products, discuss
new innovations, and renew and or establish mutually beneficial relationships.
This annual event is eagerly anticipated each year by Grocery Supply
Company and its vendor/retail partners. The host city to Marketplace
is Arlington, Texas. For more information, contact Lisa
Highfield.
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MarketPulse
The MarketPulse
Weekly Bulletin and Sales Booster is published weekly by the Sulphur Springs
and San Antonio Distribution Centers. This weekly bulletin provides retailers
with pertinent market and industry information as well as current product
and program information available from Grocery Supply Company.
Cover.
New items available at Grocery Supply Company are featured in full color
on the front cover and reverse side of the MarketPulse. Product information,
pricing, allowances, and item numbers for ordering are provided for these
products.
Customer
Bulletin Board. Grocery Supply customers are provided the opportunity
to list stores and equipment which they wish to sell.
New/Replacement
Items. New items to be listed in our Master Catalog and replacement
items for discontinued product are listed each week.
Allowances.
Current manufacturer allowances are listed each week.
Surveys.
Products which must be pre-booked to ensure quantity or require advance
orders are shown in the MarketPulse.
Price
Increases/Decreases. All price increases and decreases (advances and
declines) are listed each week.
News
and Views. A weekly exchange of marketing trends and industry information
designed to provide retailers with useful, current information for developing
their merchandising strategies.
Deli-Fast
Food Feature. A weekly suggested Deli-Fast Food recipe from products
available at Grocery Supply Company. Components, preparation, value-added
variations, and gross profit analysis are offered in this weekly segment.
Our retail customers are invited to submit their favorite recipe for publication.
W.I.C.
Program. Women, Infants, and Children program. A current listing
of eligible product is listed each week.
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Master Catalog Advertising
A
Master Catalog is printed every eight weeks for our customers. This
catalog contains all product available to our customers. Each GSC
division has its own unique master catalog based on its product mix
and customer demand. Each item listed has a detailed description,
GSC item number, ship pack, product size, suggested retail price,
and a gross profit percent based on the suggested retail. Placed throughout
the catalog, are 2" x 3" ads detailing product which are listed directly
below the ad. Information also listed in the catalog include: ordering
instructions, helpful hints for writing a weekly grocery order, order
transmission instructions, names and phone numbers of GSC personnel
to contact regarding any distribution function, and other helpful
customer information. For more information about advertising in the
Master Catalog, contact Howard
Stroud.
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Yearly Planner & Schedule
The GSC Monthly Planner is the ideal vehicle for bringing product visuals to the attention of our retail customers. This unique form of advertising presents a 28-31 day showcase of your product placing your image strategically by month and season. The planner is a useful tool for the promotion of new products as well. Specific slots may be reserved for the presentation of new products during the month of the product debut. Multiple slots may be purchased in the same month, or periodically throughout the year. Approximately 2,000 planners are distributed to our retailers each year.
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